Look at Gmail - its usage has continued to grow. We make it so that things like that recede into the background, so there’s no cognitive burden to actually saving everything.ĭo you think you’ll face resistance from people who don’t want a lifetime of photos stored in Google? These can potentially pollute my photo stream. ![]() For instance, I use my phone to take pictures of receipts, and pictures of signs that I want to remember and things like that. It’s more akin to Gmail - there’s no button on Gmail that says “publish on the Internet.” “Broadcast” and “archive” are really different and so part of Google photos is to create a safe space for your photos and remove any stigma associated with saving everything. We heard from our Google Plus photo users that we had great technology, but they didn’t want their life’s archive brought into a social product, any social product. Only a small fraction of your photos are actually shared. We think that social photo products are great and we continue to support sharing. Do I have to input all my photos in your system to get the most of it? People have their photos on Instagram, Flickr, iPhoto and other services. We also want to bring all of the power of computer vision and machine learning to improve those photos, create derivative works, to make suggestions…to really be your assistant. That’s the problem we’re trying to fix - to automate the process so that users can be in the moment. You almost need a second vacation to go through the pictures of the safari on your first vacation. But you don’t get a second life with which to curate, review, and appreciate the first life. We have a proliferation of devices and storage and bandwidth, to the point where every single moment of our life can be saved and recorded. I don’t think there’s another company on earth that can make that claim. ![]() It will happen for you transparently, in the background. We want to do that for photo management: To give you enough storage so you can relax and not worry about how much photo bandwidth you’re consuming, and enough organizing power so you don’t have to think about the tedium of managing your digital gallery. But it offered a different paradigm of how one managed one’s inbox. We aspire to do for photo management what Gmail did for email management. There’s a lot of competition from places like Apple, Flickr and even RealNetworks to be someone’s go-to photo service.
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